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Helping Your Child Stay Safe from Online Scams

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Impersonation

What is an impersonation scam?

Some people online pretend to be someone they are not. They might say they are from your bank, your energy company, the police, or even a family member or friend. They do this to trick people into sending them money or sharing private information.

These scammers often make their messages sound urgent so you act quickly without thinking. They want you to panic and trust them.

Why is this important for children to understand?

Scammers do not only target adults. Young people can also be contacted online or byphone. Sometimes they might be asked to help someone in need or told that afamily member is in trouble. These tricks are designed to confuse or scarechildren into helping, especially if they believe the message is from someonethey care about.

What should you and your child look out for?

These are some of the signs that a message or phone call might be a scam:

If any of these things happen, remind your child to stop and speak to you straight away.

 

What can you tell your child to do?

  1. Take a moment - Tell them it is okay to pause and think. Scammers want people to actquickly, so slowing down is a good first step.
  2. Check with someone you trust - Let your child know they should always come to you oranother adult they trust if they are unsure. They should never keep secrets about money or messages.
  3. Never send money to someone they do not know - Make sure your child understands they should never send money or give out bank details. Even if a message says it is urgent, it could still be fake.
  4. Do not click on strange links - Encourage your child to ask before clicking on links or downloading anything.
  5. Use strong passwords and keep them private - Talk about creating good passwords and never sharing them, not even with friends.

What if a scam has already happened?

 

A note about new rules in the UK

There are now rules that mean many banks must refund people who are scammed, up to £85,000. But only if the scam is reported quickly and the person did what they could to avoid being tricked. So talking about this together is one of the best ways to protect your family.

Where to get help

Childline

24/7 support for young people 0800 1111 www.childline.org.uk

Ditch the Label

One of the UK’s biggest anti-bullying charities www.ditchthelabel.org

The Mix

Mental health & online safety support for under-25s www.themix.org.uk

NSPCC

Support for children and parents www.nspcc.org.uk

Report Harmful Content

Report stuff that breaks community rules or laws www.reportharmfulcontent.com

News & Stories

View all news

Real stories, real impact.

Older woman

An older woman received a WhatsApp message impersonating her daughter, claiming a lost phone and urgently requesting £1,600 for a late work invoice. The scammer used her daughter’s name and photo to feel familiar, but she called her daughter on the usual number, confirmed it was fake, and sent no money. She blocked and reported the number in WhatsApp, informed her family, and asked her bank for advice on stronger protections. Her story was later featured in UK media to warn others about WhatsApp impersonation (“Hi Mum”) scams.

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